Our objective was to understand how exposure to e-cigs on social media might influence attitudes and perceptions towards e-cigs among young adults. Thirty-one 18-24 year olds participated in four focus groups in which they responded to examples of social media posts about e-cigs Tobacco companies are enlisting the help of social media influencers to promote traditional cigarettes and their brands to young people. Tobacco advertisement in social media Industry Influencer How Tobacco Content Is Infiltrating Elle Détourne Les Messages Sur Les Paquets De Cigarettes En E-cigarette Message Format Sovereignty for Sale | The New Yorker
