Monte Carlo Cigarettes For Unified Demand Model Demand Forecasting Using Monte Carlo Multi-Attribute Utility Theory Monte Carlo Cigarettes For Unified Demand Graph This thesis demonstrates how Multi-Attribute Utility Theory (MAUT) can be extended to the group level to forecast future market shares by applying a distribution to the attribute weights and using a Monte Carlo simulation to capture the choices made by a heterogeneous set of decision makers Cigarette Company Expands to Food, Beverages Using Same Race-Based Playbook to Woo Customers | UC San Francisco