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During the years of World War I, AmericanÕs Lucky Strike, R.J. Around 1964, Robert ÒBrand a MonthÓ Walker became the president of American Tobacco. However, during the early 1900s, George Hill of the American Tobacco Company acquired the brand and quickly developed it into smoking tobacco to be used in pipes and cigarettes. Paving the way in a breakthrough promotional event, the American Tobacco Company hired public relations and advertising head Edward BernayÕs to address the stigma surrounding women and smoking. Unfortunately I Have To Give A Negative Review About This · Product Details · Ratings & Reviews · 4.3/5 Where To Buy Satisfaction Survey Victorian Asthma Cigarettes: Who Was Dr Batty? | The Quack Doctor Richmond Cigarettes Australia Richmond Cigarettes Testimonial Price Ó However, the candy industry received such campaigns personally, thus spurring a PR war among the two. It is said that sales increased by 300% during the first year of the Lucky Strike weight loss campaign. The company soon began to obtain female celebrity endorsements. However, by the heavy hand of the tobacco industry, such laws were rendered unconstitutional and were withdrawn by about 1910. Although, smoking among women was no longer banned, the cigarette companies were still not satisfied with the number of women who actually smoked. Patterson of Richmond, Virginia, first introduced Lucky Strike chewing tobacco during the California Gold Rush. Bernays organized a campaign, which involved hiring several female models, dressed as Statues of Liberty, to smoke Lucky Strike cigarettes while marching down New York CityÕs famed Fifth Avenue during the 1929 Easter Parade. Dimensions: Approximately 8 x 11 inches; 20 x 28 cm Walker made it his mission to create Lucky Strike cigarettes for every market niche possible, which included employing such tactics as introducing king size, luxury length, menthol and about five other varieties. By 1930, Lucky Strike surpassed its head rival, Camel Cigarettes, through its various celebrity and sports athlete endorsed campaigns, which claimed or inferred its product would promote health, weight loss, success, vitality and glamour. The companies began to feature advertisements showing women handling cigarettes, though not actually physically smoking them. The cigarette company also initiated a sexually inferred ad campaign, which included the tagline ÒSo Round, So Firm, So Fully Packed. Ó The slogan was meant to insinuate that if the soldier was not able to find a women to lay with, he would be able to substitute her with a cigarette. Around the same time as the legendary promotional parade tactic, Lucky Strike employed head of the Lord & Thomas advertising agency, Albert D. Leech, an independent tobacco buyer of Glasgow, KY, and a Lucky Strike smoker for 16 years. CONDITION The risky campaign proved to be a great success and scores of women took up smoking. Though Lucky Strike dabbled in radio programming early on, they made a more prominent entrance into television sponsorship with Lord & ThomasÕs ÒYour Hit ParadeÓ and the Jack Benny Program. Product Type: Original Print Ad; Full Color Particularly notable was Lucky StrikeÕs weight loss ad campaign featuring Amelia Earhart that included the tagline, ÒFor a slender figureÑreach for a lucky instead of a sweet. World War II Lies to Target Women: ReynoldÕs Camel and L&MÕs Chesterfield cigarettes proved to be the top three dominating forces in the smoking tobacco industry. Because U.S. In 1942, Lucky StrikeÕs signature dark green package was changed to white. Initially, smoking among women, especially during the mid 19th century, was deemed effeminate and countries, including the United States, prohibited women from smoking in public.