It's no longer about obtaining wisdom, but rather the implication that Pall Malls are the more wise choice for smokers. The painting, The Death of Socrates by Jacques-Louis David (1787), depicts Socrates reaching for a cup of Hemlock. Their core slogan caught my attention: “Wherever Particular People Congregate”. The Painting. It's perfect when contextualized for smoking. Their ads stood out, and so did their packaging. I had the idea instantly. Ultimately to teach others death is not to be feared, but embraced. This 'final lesson' is why he is seen so defiantly gesturing towards the afterlife. The whole idea of this poster is to align Pall Mall with the wisdom and views of Socrates, essentially implying that the wise are the ‘particular people’, and that you will be perceived as wise if you smoke Pall Mall. During this, Crito, looks intently, admiring Socrates for his act. “When you want wisdom and insight as badly as you want to breathe” is a quote from Socrates. And the one who admires Socrates? Following his lead and smoking. Printed in black, red, and white, no fancy graphics, and straightforward messaging. Their graphic style was distinct. BUY THREE + Free Shipping. Pall Mall. He had been convicted of corrupting the youth of Athens and was sentenced to death, by, you guessed it, Hemlock. If you remove the whole “Socrates is killing himself” part of it, it looks like he is just pumped to be handed a Pall Mall Cheapest Pall Mall Cigarettes Pall Mall Blue 100's Box - Dittrick's Wines & Liquors In Garwood Cost Of Pall Mall Cigarettes The irony of this poster is that Socrates is embracing death, and about to smoke a cigarette.